Julie Peck has more than two decades’ experience in all aspects of advertising and promotions on the international and national levels, with a strong emphasis in sports marketing. She began her career working in the Athletic Department at Wake Forest University, her alma mater, and thus is intimately acquainted with collegiate sports marketing, publicity and game-day execution. During that time, Peck also worked on the marketing and/or game-day execution teams of numerous bowl games and conference tournaments, most notably serving as the broadcast media coordinator at several ACC Men’s Basketball Tournaments and NCAA Men’s Basketball Regionals and Sub-Regionals.

After leaving Wake Forest, Peck entered the agency world, working extensively with international golf brands Maxfli and Mizuno, as well as Dunlop and Slazenger, to achieve record successes domestically and in key markets overseas. During this time, Peck worked extensively with the companies’ respective presences on the PGA Tour, including creating and executing on-site promotions at numerous Tour stops to capture consumers attending and/or surrounding the events.

Peck also has a great deal of experience with non-profit, not-for-profit and association marketing, most notably with the national organization of Women in Communications. She has also worked on cause-related marketing campaigns in the fields of the arts, cancer awareness, and domestic violence.

Peck founded the first Internet Marketing Division in the Atlanta-to-Charlotte corridor with the inception of the business at Greenville, South Carolina’s Westlake Group, and has extensive experience in leveraging the Internet as a community-building strategic vehicle.

Peck earned a BA in Political Science from Wake Forest University.